Advocate Goes Part Time
An open letter to Advocate readers
Feb. 26, 2009
Dear Readers:
This is not the letter I hoped to be posting four months after starting the Advocate, but if an online news service is going to yell 'transparency' at every turn, it had better be willing to play by it's own rules.
Put plainly, as a business venture, the Advocate is failing.
Our business model has four indexes to track growth and predict success of the venture: Readership, community involvement, classified use and, of course, paid advertising. I am sad to report that we are faltering badly on three of those.
While readership numbers have climbed steadily since it's inception, now topping 3000 total page hits, and over 300 readers a week, the sparse use of the 'Classifieds' section, and almost no interest in paid advertising has failed to instill lender confidence, thus denying us access to funding needed to expand the staff, or to go to print with a weekly paper.
These are failures that I blame on my own lack of salesmanship and failure to factor in funding for advertising, believing that word-of-mouth and easy internet linking would be sufficient to get the word out.
Community involvement has to be graded as mediocre. Institutions such as the local colleges, government offices and law enforcement, realizing that every information outlet has value, have been willing contributors.
But surprisingly, organizations like ISD boards, economic development agencies and even chambers of commerce have been less than cooperative, many failing even to return messages or respond to letters of introduction.
In short, the shoe-string budget we were operating on is gone, and the need to pay personal bills now has to override both desire to publish and belief in the need for a service like this for Upshur County.
The site will stay open, but article postings won't be daily events.
In closing, I would like to thank everyone who is providing information and news releases, and the readers who return daily looking for timely and topical news of interest to Upshur County and the surrounding area.
Sincerely,
DeWayne Spell
